Adventures In Northeast Ohio - Speaking Engagement

Quest Digital's Director of Digital Strategy - John Daters - spoke on September 11, 2018, to the Adventures In Northeast Ohio organization about the key differences between SEO and SEM.

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By John Daters


John Daters

Director of Digital Strategy

John has diverse experience in digital marketing, spanning from website management to digital sales to SEO. He leads the strategic plans for all Quest Digital projects and ensures that they are built on a data-driven foundation with specific goals and measurables. Contact: or 216-377-3639.

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Quest Digital was on the road September 11, 2018 at Gervasi Vineyards to speak to the Adventures in Northeast Ohio organization. The topic was "Search Engine Optimization (SEO) vs Search Engine Marketing (SEM): What’s the Difference and What’s Important."

This session is for those who want to demystify search engine marketing and search engine optimization in order to get a firm grasp of digital opportunities. Participants will learn the necessary basics and best practices of when to pay for online ads and when to improve their website for page-one positioning through natural search. Whether your goal is to implement your own online strategy or to be better prepared when speaking with your agency, this session will teach you how to move forward in an often complicated digital environment. Free tools and case studies will be offered alongside real-time website audits to help participants build their digital channels.

Want to learn more? Contact us to set up a free digital marketing consultation.